Behind the scenes: The photoshoot of our SS27 collection.
What a week! HAFLINGER recently completed a shoe photoshoot for our Spring/Summer 2027 collection.
We drove from our headquarters in Goslar to the Werk3 Studio in Munich to shoot there with VENTISSE STUDIOS. The sun was shining, and it already felt like summer – perfect for the new collection.
The shoot started with a brief planning session. The team checked the shoes, set up the lighting, and discussed ideas for the shots. Then it began, and the studio quickly came alive – with movement, light, and focus.
Working with a model made everything feel more real and dynamic. The shoes were shown in a worn state, and small details were adjusted to achieve the best result. It was about teamwork, patience, and good timing.
A studio shoot is a mix of creativity and focus. Everything is carefully prepared, but there is still room for ideas and energy.
We believe that models make a big difference in shoe photography. They help customers see how the shoes look and feel in real life. At the same time, this creates a lifestyle story that connects the product with everyday life.
At the end of the day, it feels good to see how ideas turn into strong images that represent the brand. Such a shoot is simple but meaningful – teamwork, creativity, and bringing products to life.
Many thanks to VENTISSE STUDIOS for the great collaboration. We look forward to the next time.
